Helping Tradies Be Recommended by AI
AI now decides which Tradie gets the call
How Tradies are Found has Changed
For years, getting work meant ranking on Google, having a decent website, and showing up on Google Maps. That’s no longer the full picture. Today, more customers are asking AI instead of searching. Instead of scrolling through results, AI now chooses who to show first.
The Future of Search for Tradies
The future of Search is no longer about keywords and links. It’s about answers and recommendations.
AI platforms like Google AI Mode, ChatGPT, and others don’t browse websites the way people do. They read, interpret, and summarise information, then decide which businesses are the best fit. That means:
Being “on page one” isn’t enough
Having a website isn’t enough
Even running ads isn’t enough
Your business needs to be
understood and
trusted by AI — not just found by people.
Your Marketing Now Has Two Jobs
- Build trust and connect with real customers
- Be readable and recommendable by AI
If your website only looks good but isn’t structured properly, AI can’t understand it. If your marketing is built only for AI but doesn’t feel human, customers won’t call.
Traditional SEO focuses on keywords. AI-ready marketing focuses on clarity, structure, and authority.
That’s the shift.
What We Do for Tradies
At Digitaldoor, we help tradies get found, trusted, and chosen when AI makes the decisions — without losing the human connection that gets the phone ringing.
We don’t just “do SEO” or “build websites”. We build AI-ready digital presences that:
Clearly explain what you do
Show where you work
Prove why you’re reliable
Make it easy for AI platforms to recommend you
How We Do It
1. We Build Human Trust First
We create clean, professional websites that:
- Clearly list your services
- Show your service areas
- Highlight your experience and reputation
- Make it easy to call or book
No fluff. No buzzwords. Just clarity.
2. We Structure Your Business for AI
We organise your website and content so AI platforms can clearly understand:
- Your trade
- Your services
- Your locations
- When to recommend you
This is the part most tradie websites are missing.
3. We Optimise You for AI Discovery
“Who’s the best tradie near me?”
“Which plumber services my area?”
“Who’s the best electrician near me?”
“Who can fix my tap today?”
Your website, Google Business Profile, and content all work together in one system.
What This Means for You
This isn’t about chasing trends. It’s about making sure your marketing still works in the future, not just today.
- A business that doesn’t get left behind as search changes
- More calls from customers who already trust you
- Less price-shopping and tyre-kickers
- Stronger visibility as AI becomes the default
The Bottom Line ——
AI is already deciding which tradies get recommended.