Case Study: Electrician
Becoming the Default Electrician Recommendation in AI-Driven Local Search
Industry: Electrical & Data Services
Services: Residential, commercial and industrial electrical work, data cabling, TV antenna installation, lighting, safety switches, renovations and new builds
The electrician operates in a competitive local trade market where customers increasingly rely on AI-powered search to decide which electrician to call — often without browsing multiple websites.
Local search behaviour had shifted.
Customers were no longer just typing “electrician “location”” and scrolling results. They were asking AI platforms questions such as:
- “Who’s the best electrician in “location”?”
- “Who does emergency electrical work near me?”
- “Who handles commercial electrical work locally?”
AI platforms summarise options and increasingly recommend specific businesses.
The challenge was to ensure our client was:
Clearly understood, trusted, and recommended when AI makes the decision — not just visible in traditional search.
Digitaldoor implemented a next-generation local business marketing framework, balancing human trust with AI understanding and visibility.
1. Human Creativity (Clarity & Trust)
We refined the website and content to clearly communicate:
- Full range of electrical and data services
- Strong local coverage across service areas and local market
- Experience across residential, commercial and industrial work
- Trust signals through reviews, FAQs and clear service pages
This ensured customers could quickly understand what our client does, and why they should trust them.
2. AI Visibility (Understanding & Recommendation)
We then engineered AI-Ready Digital Architecture, including:
- Structured service pages for each electrical offering
- Location-specific pages for key service areas
- Clear entity and topical signals for electrical and data services
- Optimisation for Google AI Mode and ChatGPT interpretation
This allowed AI platforms to accurately interpret, summarise, and recommend our client for high-intent local queries.
Strong Search & Engagement Performance
From the website performance overview:
- 121 total clicks
- 11.1K total impressions
Organic search was the primary engagement channel, confirming strong relevance for local electrical searches.
Google Search & Google AI Mode Rankings
Google Search (Mobile):
- 6 keywords ranked Position #1
- 5 keywords ranked Positions 2–5
- 3 keywords ranked Positions 6–10
Google AI Mode:
- 6 keywords ranked Position #1
- 4 keywords ranked Positions 2–5
- Only 1 keyword ranked Positions 11–20
- 6 keywords unranked (early-stage expansion)
This demonstrates strong AI-driven visibility, particularly for core electrician queries in their market.
ChatGPT Authority & Recommendations
- 4 keywords ranked Position #1 in ChatGPT
- 6 keywords ranked Positions 2–5
- Direct ChatGPT referral traffic recorded
- ChatGPT linked directly to service and location pages using UTM tracking
This confirms our client is being actively recommended, not just indexed.
AI Visitors & Platforms
- AI visitors recorded from ChatGPT and Google Gemini
- Direct AI-driven visits confirm real discovery, not theoretical visibility
This case study highlights a critical shift for local electricians:
AI doesn’t just rank electricians — it decides who gets recommended first.
Our client positioned themselves where it matters most: inside AI-driven recommendations at the moment customers decide who to call.
By combining:
- Human-centred clarity and trust
- AI-Ready Digital Architecture
- Next-generation local AI optimisation (AIO)
Our client secured strong visibility across Google Search, Google AI Mode, and ChatGPT, despite operating in a highly competitive local market.