Case Study: Cosmetic Clinic
Becoming a Leading Recommendation in AI-Driven Cosmetic Search
Industry: Cosmetic Clinic / Medical Aesthetics
Services: Cosmetic injectables, Botox, lip fillers, Rejuran, PDO threads, skin boosters, facial slimming, LED light therapy
Cosmetic clinics operate in a high-trust, high-consideration market, where clients increasingly rely on AI-powered search to decide who to trust with their treatment — often before visiting multiple websites.
Client discovery behaviour had changed.
Prospective clients were no longer just searching and comparing clinics manually. Instead, they were asking AI-driven platforms questions such as:
- “Best cosmetic clinic in “location”?”
- “Who does Botox in “location”?”
- “Where should I go for lip filler near me?”
AI platforms summarise options, prioritise trust and authority, and increasingly recommend specific clinics.
The challenge was to ensure our client was:
- Clearly understood, trusted, and recommended by AI —
- while still building confidence and connection with real people.
- Traditional SEO alone was not sufficient.
Digitaldoor implemented a next-generation local business marketing framework, balancing human trust with AI understanding and visibility.
1. Human Creativity (Trust & Confidence)
We refined and structured the digital presence to clearly communicate:
- Range of cosmetic and injectable treatments
- Practitioner expertise and brand authority
- Local relevance
- Social proof through reviews and clear service explanations
This ensured potential clients could quickly understand what our client offers and why they should trust them.
2. AI Visibility (Understanding & Recommendation)
We then engineered AI-Ready Digital Architecture, including:
- Structured service pages for each treatment
- Clear entity signals around practitioner name, clinic brand, and services
- Local optimisation for suburb-level queries
- Optimisation for Google AI Mode and ChatGPT interpretation
This allowed AI platforms to accurately interpret, summarise, and recommend the clinic for high-intent cosmetic queries.
Strong Overall Search Performance
- 1,400+ total clicks
- 39,000+ total impressions
- 961 engaged sessions from organic search
Organic search was the primary driver of high-intent engagement, confirming strong relevance for cosmetic services.
Google Search & Google AI Mode Visibility
Google Search (Mobile):
- 13 keywords ranked Position #1
- 9 keywords ranked Positions 2–5
- Only 3 keywords outside the Top 20
- 25 keywords tracked in total
Google AI Mode:
- 9 keywords ranked Position #1
- 8 keywords ranked Positions 2–5
- Only 1 keyword beyond Position 20
- 5 keywords still unranked (early-stage growth)
This confirms strong AI-driven visibility for high-intent cosmetic and injectable searches.
Exceptional ChatGPT Recommendations
- 11 keywords ranked Position #1 in ChatGPT
- 4 keywords ranked Positions 2–5
- Direct ChatGPT referral traffic recorded
ChatGPT linked directly to:
- Service pages (lip volumising, masseter reduction, Rejuran, PDO threads)
- About and FAQ pages
- Practitioner-focused URLs with UTM tracking
This confirms our client is being actively recommended, not just indexed.
AI-Driven Traffic Confirmation
- Direct AI-generated traffic recorded from ChatGPT
- Multiple service and location pages accessed via AI referrals
- Confirms real AI discovery, not theoretical visibility
This case study highlights a critical shift for cosmetic and aesthetic clinics:
AI doesn’t just rank clinics — it influences who clients feel confident choosing.
Our clinet positioned themselves where it matters most: inside AI-driven recommendations at the moment trust-based decisions are made.
By combining:
- Human-centred trust and brand clarity
- AI-Ready Digital Architecture
- Next-generation local AI optimisation (AIO)
Our client secured dominant visibility across Google Search, Google AI Mode, and ChatGPT in a highly competitive, trust-driven market.